the discovery process started by pulling data from our current desktop customers, understanding the huge potential we had to reach our customers with the app. we know this is a feature that many of our sellers will benefit from based on sellers trying to manage their advertising on mobile devices despite the fact that it was not responsive.

based on desktop functionality and customer needs and goals, I wrote 10 user stories. some of them being:

1. I want to review my advertising performance so I can understand whether I need to make bid or budget adjustments to improve my ROI or increase sales.

2. I want to easily access my sponsored products advertising account from anywhere within the app so I can easily review my advertising performance.

   (and 8 more.)

based on these 10 user stories i went on to designing user workflows. i broke each of the user stories into 3 steps - user, cognitive and system steps. the user steps helped me identify how the user would interact with the interface, the cognitive steps helped me identify what the user was thinking, and the system steps helped identify what the system should be displaying.

user steps: what does the user do?

cognitive steps: what is the user thinking?

system steps: what does the app display?

this method allowed me to work backwards from the customers perspective. by writing 10 user stories and creating workflows for each one, it allowed me to identify what needed to be designed in order to fulfill the customer’s needs.

these user stories forced me to put myself into the customer’s shoes and focus on what value the interface can bring to the customer. these workflows answered questions like: will the user know how to find what they are looking for? will the user know what next step to take? will the user know if they have completed their task?

one of the biggest challenges of this project was trying to design the best possible experience for our users while reusing as many shared components as we could. as my project would be a feature within an already existing app, i also wanted to maintain as much consistency as possible for a cohesive experience.

however, as I began designing, I noticed that the shared components did not fully support all the information that needed to be included in campaign manager. while the majority of components could be used out of the box, there were a few components that did not meet the needs of our users that needed to be updated to support our use cases. i worked with the app team to make these component changes to fit our needs.

i also travelled to LA to do user testing with sellers with a low-fi prototype. this gave good insight into the usability of the app and informed many design decisions moving forward.

(unfortunately specifics/visuals i cannot show as they are super secret)

the final mocks i delivered to our development team was what we wanted to ship for version 1. however, i had many ideas for future versions of the product that i wanted to explore. i began exploring features that we could possibly implement for future versions of the app that would add more value to the customer, and leverage the mobile device even more.